“Who am I? What is my identity? Where do I fit in? What is it all about?”

sim·ple {/ˈsimpəl/}: easily understood or done; presenting no difficulty.
ape {/ˈāp/}:imitate the behavior or manner of (someone or something), especially in an absurd or unthinking way.

Choosing an Identity is like trying on new suits. We try ideas on for size.

Chinese born in the islands of Borneo,
my own culture only in photos,
maybe there are somethings that we outgrow,
sharing culture since it’s all free flow,
maybe next year I’ll adopt Moscow,
life is such a weird ass game show.


Philosophy of the simple.

The Simple Ape is about studying, analysing and re-cultivating new cults from previous cults. It’s about documenting and recreating the visuals we see and making sense out of it all by linking concepts and telling tales.


Red Square, because it is a space with burning passion.

Talk to the Simple Ape.

About the Designer

Marcos is a Sarawakian graphic designer and Illustrator.

Living in selective multi cultural country, Marcos has a longing desire to better understand his place and identity as a Malaysian. Most of his works revolve around translating and mix-matching cultural elements into story telling visual graphics.

Work Experiences

Young & Rubicam Malaysia
Advertising Agency, Kuala Lumpur
Studio Dumbar, Netherlands
Branding Agency, Rotterdam

“It is better to take what does not belong to you than to let it lie around neglected.”

-Mark Twain

“What is originality? Undetected Plagiarism.”

-William Ralp Inge

“You cannot connect the dots looking forward. You can only connect the dots looking backwards”

-Steve Jobs

“Start copying what you love. Copy, copy, copy. At the end of the copy, you will find yourself.”

-Yohji Yamamoto

“Art is theft”

-Pablo Piccaso

“Go make that thingie”

-The Simple Ape