Big Bite 2016 - Food Questing & Digesting
Art direction & Festival
Art Direction, Graphic Design, Illustration
The objective of this project is to create a full campaign for a local food truck festival.
The idea is strongly inspired by the wackiness of 20’s American cartoons fused with the vibrant bold pop art movement to create a contemporary identity full of energy and surprises.
The statement is about celebrating the many innovation and creativity in the food truck industry. Even with limited resources and space, food truckers still manage to pull out the most craziest menus to make sure the audience are always captivated and their taste buds, entertained.