Fever Tree Tonic Water
Art Direction, Illustration, Packaging
Fever-Tree is the world’s leading supplier of premium carbonated mixers for alcoholic spirits, with distribution to approximately 50 countries internationally.
The objective of this project is to create a playful limited edition packaging by utilizing the natural fluorescent properties of tonic water, for the adventurous who are seeking for excitement in their drinking experiences.
Tonic water will fluoresce under ultraviolet (UV) light, owing to the presence of quinine. By applying bold character designs onto fluorescent paper, reflecting the natural property of quinine, the packing turns into a trendy statement that speaks for itself.